Of all of the self-managed custom eCommerce platforms, I’ve whittled my list down to Highwire and Shopify…. So, those are the only two I’m mentioning here, but I’d love to hear thoughts on other online store solutions. Feel free to comment below.
I’ve just spent about 480 hours comparing the two custom eCommerce platforms side-by-side. Ironically, I began this exercise to prove that Highwire was the right direction for one of my clients. I’m here to tell you, folks, that Shopify is DANG IMPRESSIVE.